All businesses, large or small, hold various corporate events throughout the year that would benefit from catering services. An experienced caterer can do wonders to help execute polished business events. If you are a company planning your next big professional gathering, consider working with a caterer for these popular corporate events:
Product Launch Parties
Team Building Events
Every summer a new wave of parties and gatherings spring up to honor the hottest season of the year. If you are a local caterer who is searching for new customers, consider targeting these popular summer events:
When searching for a local catering company for the very first time, many customers may not know where to start. Certain types of events may require special services or accommodations, so it is important to plan carefully and take time to compare your options. Some local caterers are simply more experienced and professional than others, so let’s dive into some tips and tricks for identifying a choosing the right local caterer for you.
- Conduct Initial Research – There are many ways to identify good caterers in your local area. Personal recommendations are always useful, so start by asking everyone around you to tell you who their favorite caterers are. There are also many online resources that rank catering businesses in your local area. Look around for positive reviews from your acquaintances and from online research.
- Identify Which Services You Need – Many caterers are versatile and offer different types of catering services in addition to catered meals. Think about whether you will need to hire servers, rent out equipment, put up decorations, offer bar service, create a custom menu, serve a specialty cake, or coordinate music or entertainment. A good catering company will usually be able to assist with most, if not all, of these aspects.
- Set a Budget – To save time, it is important to set a catering budget right off the bat so you do not get overly excited and plan a huge menu that you need to downsize later on. Be realistic when looking at other expenses outside of the catering services, so you can plan your event accordingly. It’s also a good idea to communicate your budget to prospective caterers so they can make appropriate menu recommendations for you.
- Plan the Menu – After setting a budget, it’s time to plan a menu. Even if you do not know exactly what type of food you want, it is good to some brainstorming on your own before meeting your caterer to plan the menu. That way, you can start off with a general idea of what you want and your caterer can help you create a menu that you will be happy with.
- Meet Caterers in Person – It is a lot easier to be productive with in-person meetings during the vetting process. This gives you the chance to interact with the caterer and get a sense of what it will feel like to work with them to execute your event. Take note of how organized they are, and ask to see photos or videos of their past events. This will give you an idea of their style, as well as their tastes in food and decor when planning a typical event.
- Request a Food Sampling – Most caterers are happy to let customers sample their food free of charge. This is a good chance for you to narrow down your list of caterers, especially since everyone has different tastes and requirements for their food.
- Ask For References – You can learn a lot by speaking with a caterer’s past and current customers. Caterers who have a long list of long-term clients are most likely more experienced, flexible and provide the best service. Each catering company has its own strengths and weaknesses, so it is important to make sure you find a caterer that is the best fit for your event and your personality.
Following these tips and tricks should bring your one step closer to choosing the best local caterer for your next event. Happy hunting!
When it comes to marketing a website for your catering business, incoming links from other websites to your own site have always been part of the equation for ranking but over time links have started to dominate the online community. You can have the best content on your site but without links, search engines will not know your websites exists and as a result, will not give you a high score. Not all links are created equal or worth the same. The process can be a complicated one but its not just about who links to you, its about who links to those that link to you that count.
Each website has a score give by Google. The Google Page Rank is a decent indicator of this score but there are better methods for uncovering the score. What we need to be aware of is the order of importance of different types of links:
- The strongest link to your site is a site in your industry with a high authority score (e.g., catering blogs, brand name sites)
- The second most important link is a site in another industry with a high score
- Third is a site in your industry with a lower score
- Fourth is a site in another industry with a low score
- Last is a reciprocal link – you link to Site B and Site B links to you
The process of gaining links on your own is often complicated and time-consuming. For caterers who are interested in focusing their time on catering rather than marketing, it is best to work with a digital marketing expert or SEO service that specializes in link building and generating traffic to your business. Make sure that that your marketing partner is providing you with high quality industry links. Prices for these marketing services can range from hundreds of dollars to thousands of dollars per month so it is important to work these costs into your monthly budget. The quality of your links significantly impacts your Google website score, so take your time to find the right link building partner.
Even if you are not super web savvy or obsessed with technology, you have probably heard of the importance of a hyperlink for online marketing. The hyperlink is at the heart of the web, and allows users to navigate their way through countless pages. They are the roadmaps that allow us to travel to our online destinations.
A good way to understand the importance of links for building traffic to your catering website is to picture your website as a new town in the middle of nowhere, with no roads leading up to it. How will your customers ever find you? By getting other similar stores with complementary services to build roads from their stores to yours, customers who are likely in need of your services can easily find your shop.
Larger, well-established stores that are known and trusted by customers will send more business your way, (i.e. Authority Websites). These authority websites are often referred to as expert websites or online resources. These expert sites usually have strong content, a large number of indexed pages and a large number of incoming and outgoing links to related sites that focus on similar themes and keywords. This abundance of inbound links from related websites is a good indicator in Google’s eyes that this site is an authority in that industry
These well-established stores are the types of shops that you want building a path to your store. However, you do not want people building roads to your store from shady shops (i.e. Link Farms) Having these establishments creating pathways to your store will not send customers that are likely to buy from you and will actually hurt your business in the long run.
As more and more credible stores start to build paths to your business, other similar shops will notice and may also want to build paths to your store, and pretty soon these paths become roads and these roads turn into highways that transport a larger quantity of customers to your business who want to buy your services.
So now that you have a general idea on the importance of getting links to your website from credible sources, it’s time to evaluate your Link Building Strategy. Link building is one of the most tedious and time-consuming tasks involved in SEO. Building these roads is no simple job, but it is absolutely worth the effort. In order to get good links, your site must offer good content that other sites want to link to. Below are some top tips for generating high quality content and links:
• Create Lists – Organizing your content into a list format helps keep your points clear, making your content more readable and attractive to the user as opposed to a long page full of text. The truth is, people surfing the web tend to skim rather than actually read everything. For instance titles like “10 Tips for Catering a Halloween Party” or “5 Questions to Ask Your Caterer” make for good resources that are more likely to get linked to.
• Add Humor – You don’t have to be a comedian, but try to spice up your content and writing, making it interesting and fun while still informative. Adding in a bit of humor is a great way to attract links, tweets and digs to your content.
• Answer a Question – What questions are the people in your niche typically seeking answers to? What questions do you find your clients ask the most frequently? Become a resource for the most sought after searches, (i.e. write a post about how soon the search for a caterer should start or an article that talks about the typical costs for certain catering services).
• Include Options for Sharing – If you want your content to be easily found and shared, make it simple for users by adding social sharing buttons that allow readers to easily tweet, email and share your content via social bookmarking sites. This may sound like common sense, but many people overlook it.
• Write Clearly and Accurately – To get your content linked to, it is important that it is written clearly with no spelling or grammatical errors. This will give your article a polished look, improving its chances of being linked to by authoritative sites. Always proofread your work and have others look over it before submitting. A good method to check your work is reading your content out loud. This helps you catch any awkward or repetitive phrases.
Writing original, quality content is ultimately what attracts readers to your site. No matter what you’re writing about, get creative and generate something compelling that will incite users to click on and share your link. This is one of the best ways to position your site as an authority website and get people to link to the pages you want to rank well.
A Blog on Local Catering is an online resource for caterers and customers who are searching for guidance when planning their next big event. Whether this is your first or your hundredth catering event, we have tips to guide you every step of the way. This site also provides information on banquet halls, DJ’s, limousine services, photographers and florists to make all your events a success. Our blog gives advice to those looking to hire caterers and other related vendors, and also provides a way for us to communicate with our community. Stay tuned for the latest news and updates from our team.