Link Building Tips For Caterers
When it comes to marketing a website for your catering business, incoming links from other websites to your own site have always been part of the equation for ranking but over time links have started to dominate the online community. You can have the best content on your site but without links, search engines will not know your websites exists and as a result, will not give you a high score. Not all links are created equal or worth the same. The process can be a complicated one but its not just about who links to you, its about who links to those that link to you that count.
Each website has a score give by Google. The Google Page Rank is a decent indicator of this score but there are better methods for uncovering the score. What we need to be aware of is the order of importance of different types of links:
- The strongest link to your site is a site in your industry with a high authority score (e.g., catering blogs, brand name sites)
- The second most important link is a site in another industry with a high score
- Third is a site in your industry with a lower score
- Fourth is a site in another industry with a low score
- Last is a reciprocal link – you link to Site B and Site B links to you
The process of gaining links on your own is often complicated and time-consuming. For caterers who are interested in focusing their time on catering rather than marketing, it is best to work with a digital marketing expert or SEO service that specializes in link building and generating traffic to your business. Make sure that that your marketing partner is providing you with high quality industry links. Prices for these marketing services can range from hundreds of dollars to thousands of dollars per month so it is important to work these costs into your monthly budget. The quality of your links significantly impacts your Google website score, so take your time to find the right link building partner.